Introduction

Hi, my name is Rylee Lanoux & this is my blog for my advertising strategy class.

I’m from Denham Springs, a suburb of Baton Rouge. I’ve lived many places in Louisiana, but Denham Springs will always be my home.

My family is originally from a small town named Eunice. It’s about two hours away from Baton Rouge going west. It’s extremely small and rural; my great-grandparents were farmers. Everywhere you go, there’s rice fields and crawfish ponds. The people there are kind and genuine.

I graduated from Denham Springs High School in 2017. I played volleyball & took AP classes. I graduated summa cum laude & I headed to LSU in the fall of 2017.

I came to LSU on a French degree, where I quickly realized it wasn’t for me. (P.S. — French grammar is REALLY hard!) I ended up taking the Strong Test, which is an interest inventory that matches you to your top 10 career choices & majors.

My top career match was an advertising account manager. I had no clue what that was or if LSU even had a degree that would match with that. After taking the Strong Test, I decided that I would work towards a history degree that was concentrated in secondary education.

That decision quickly changed as well. I LOVE history, but I knew I didn’t want to be a high school teacher. I then took my Strong Test results into consideration again. I was panicked — I didn’t want to drag my college education out like my sister had — so I was desperate to find my major fast.

It was then that I chose to work towards a mass communication degree with a concentration in digital advertising. Little did I know that it was what I was looking for the whole time.

The people that attend the Manship School of Mass Communication are some of the most interesting people I’ve met in my life. The coursework is captivating and exciting.

I love art, history, communication & photography. I watch the Super Bowl FOR THE ADS. I love seeing where people’s brains can take them & all the things we can create.

And while I love the creative side of things, I also love the logical side of advertising. That’s why account management is something I’m extremely interested in. I hope that I can find my passion this summer with an internship.

On that note, I am currently interning at Mary Bird Perkins – Our Lady of the Lake Cancer Center as a marketing and communications intern. I’ve been at this internship since October 2019, and I’ve already learned so much & worked on numerous projects.

This semester, I’m hoping to learn more about the strategic side of advertising and how it ties in to every piece of an advertising campaign. I am also taking quantitative research, multiculturalism and economics this semester.

As for my life outside of work & school, I have some hobbies. I love photography (my photography Instagram is @ryleeclairephotography). I just started it, so I don’t have many posts. I love to paint, read & play with my cat (her name is Holland and she’s adorable). I enjoy running (no, I’m not crazy). You’ll more than likely always catch me with a coffee in my hand.

That’s me.