Uncategorized – MC 3031 – Rylee C Lanoux

Social Media Review

In today’s society, social media is extremely influential. Society depends on social media for almost everything they do. Finding outfit inspiration, making weekend plans, and sharing thoughts and other things with friends are just some of the most common uses. Over the course of my life, I have used numerous forms of social media, especiallyContinue reading “Social Media Review”

Apple’s ‘Behind the Mac’ Campaign

Apple’s advertising campaigns have always been effortlessly produced and executed. They are successful on every level of their campaign process – from content creation to social media execution. One of their most successful – albeit under the radar – campaigns is Apple’s ‘Behind the Mac’ Campaign. ‘Behind the Mac’ is an ongoing campaign in whichContinue reading “Apple’s ‘Behind the Mac’ Campaign”

Tabasco Copy

I really enjoyed this assignment. I never thought of copy writing being something I’m interested in, but this allowed me to see it in a new light. I loved coming up with an idea, even if it was small. To go from nothing to an idea to roughs to a magazine ad was really interestingContinue reading “Tabasco Copy”

Let’s Talk Body Language

Let’s talk body language. How it affects those around us, how it makes others view us, how it makes us view others — you know, the works. Body language is defined by Merriam-Webster Dictionary as, “the gestures, movements, and mannerisms by which a person or animal communicates with others.” Taking this definition and the TedTalkContinue reading “Let’s Talk Body Language”

Concept vs. Strategy

In the fields of advertising and marketing, there’s a common mix-up between concept and strategy. Concept is the creation and development of the big idea. The idea that takes you too many long nights of brainstorming and too many cups of coffee to come up with. It’s the most common form of “art” within advertisingContinue reading “Concept vs. Strategy”

IMC

I picked the brand Bath & Body Works for my IMC assignment. I knew they’d be releasing new fragrances for the spring and summer soon, so I looked to their Instagram account first. Their post introduced new fragrances that elude to summer & warmer weather. They kept the caption casual and personable. They then endedContinue reading “IMC”

CORE Analysis

Today, I’m going to dig deep down inside and be as honest with myself as I can in order to accurately rate myself for each aspect of the CORE diagram. Curiosity: I genuinely believe myself to be a pretty curious person. I am curious about people and things. I am curious about how they behaveContinue reading “CORE Analysis”

Introduction

Hi, my name is Rylee Lanoux & this is my blog for my advertising strategy class. I’m from Denham Springs, a suburb of Baton Rouge. I’ve lived many places in Louisiana, but Denham Springs will always be my home. My family is originally from a small town named Eunice. It’s about two hours away fromContinue reading “Introduction”